The improving living standard in the PRC drives the demand for luxurious goods, such as wine. Currently, China is the world’s largest wine consumer. Since 2007, consumption of red wine in the PRC trebled to 1.87 billion bottles in 2013. The prosperous development of China’s economy boosted the whole red wine industry.

The Group seizes the opportunities by developing the Huailai Wineries Project. The project plans to establish a private wine estate with features of grape plantation and wine brewing and launch a display area for concept promotion. Huailai is renowned for its reputation of “homeland of grape wine”. Its geographical location is favourable for wine brewing as it is at the same longitude as Bordeaux, France, the world's major wine industry capital where called as the “golden area of grape plantation”. The grape industry there is well established with comprehensive facilities.

Huailai County is located near the Great Wall, centre of Huaizhuo Basin and Beijing. It is expected that the project will fulfill the business, social, as well as traveling and leisure needs of affluent inhabitants in the greater Beijing region. Seeking an effective launch, a display area will be set up. Electricity and water supply, leveling of road and site of the display area and part of the greening and plantation works were completed. For the preparation of construction works, planning is undergoing, including that of the private wine estate project and the design of the showroom as well as the transformation works for barren hills and slopes, the grape planting, greening showroom works in the display area.